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Specially designed extensive ad & promotion campaign to attract
business executives, corporates & specialists from the media field.
Mediaexpo believes in all the media & how each one plays a different
role & targets a different sect of people. Also the right mix of
the advertising media ensures stamping on the target audiences'
mind. The following outlines some of the media used in our previous
show. The same & even more would be used in the forthcoming shows.
It would be divided into three phases of pre-show, during the show
& post show publicity.
Press releases & press conferences (PR activity)
Direct Mailing to over 1,00,000 media & corporate professionals
across the country.
Special invites to leading government & private company figures.
Advertisements in leading dailies & trade publications
Commercials in electronic media
Outdoor publicity in the form of kiosks, bus shelters, hoardings,
taxis, bus panels, posters banners, public utilities, over road
signages across the metros
Cinema slides
Road shows
Invitations through tele marketing
Handbill inserts in various newspapers in prominent business
areas
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